Corporate Researchers Conference- Insights Association – October 2017
October 2017- Chicago, Illinois was the place to be as the Insights Association held their annual CRC conference, or better known as the Corporate Researchers Conference.
While in today’s world, we are inundated with emails and slack and skype messages and where telephone has become the second means of communication, there is just no substitute for good face to face meetings.
We couldn’t believe the interest in the amount of market research needed in 2017 and 2018. 2018, with an emphasis on job growth and record stock market performance- it looks as if it will be an absolute boom for the market research world in 2018.
The need for Qualitative Market Research Recruitment was high – with clients through the United States and Canada were looking to fill projects on various medical devices and new drug delivery methods. This site is dedicated to the medical side of our business, but there was significant upside in consumer research as well.
While conferences are a great way to work on your business, rather than in the business, we listened to a great number of speakers- probably one of the best was Judd Antin, Airbnb’s Head of Research on Building Insights who was the research manager at Facebook before Air BNB.
Amazing because we used Air BNB for a room for the conference as well as took a number of Uber’s while we were in Chicago to the various corporate receptions which were held. These companies that didn’t exist 5 years ago, and it was all Uber, Lyft and Air BNB for rooms out there. A person in the booth next to us bought tickets for the Chicago Cubs World Series game right on his phone with the Stub Hub app. As much as we do market research on existing or new products, the exciting part is when a new service comes out of nowhere and disrupts the market.
All in all, lots of great meetings and we’ve landed quite a few new clients as well as solidifying existing relationships in the qualitative recruitment space.
If you need your project or potential project bid for and recruited for, whether its for patients or caregivers, or medical professionals (Nurses, Doctors, Nurse Practitioners, Surgical Techs, Physician Assistants etc) contact us for a bid and we’ll be happy to help!
